Maria Pinto is a fashion designer from Chicago, she once designed clothing for the first lady of the United States Michel Obama . But the fashion designer has also recently received the pressure from the economic.
Pinto is trying to raise $250,000 within 45 days for her M2057 line when it goes live on the Kickstarter crowd-funding website this weekend. According to Kickstarter rules, Pinto won’t get any funding if she doesn’t reach the $250,000 mark within 45 days.
Pinto won fames as the Chicago fashion designer who dressed Obama during the 2008 campaign. The first lady chose a purple Pinto sheath on the night her husband secured the Democratic nomination and a periwinkle dress by Pinto on the cover of Newsweek.
Pinto is in a position where she has to reinvent, and in ways reintroduce, herself to customers because she has been out of the spotlight, said Marshal Cohen, chief retail industry analyst with market research firm The NPD Group.
Pinto attended the School of the Art Institute of Chicago and launched her own label in 1991 after a stint working with the late draping master Geoffrey Beene. She closed her business in 2002 for health and business reasons but reopened in 2004. Her clothing has been available at department stores such as Saks Fifth Avenue and other boutiques.
Retailers have expressed interest in her new collection, Pinto said, but she wants to see what happens first with Kickstarter.